THE CREATIVE HOUSE UNDER LXG INDONESIA
Beyond Events.
Stories worth
remembering.
A connected creative house for meaningful celebrations, visual storytelling, and event experiences. Through LYX VISUALS, LYX17th, and LYXSouls, we bring ideas to life and preserve the moments that matter.

ONE CREATIVE HOUSE. THREE DISTINCT BRAND ROLES.
One umbrella.
Different ways to celebrate.
LXG Indonesia is the parent company. Under it, LYX VISUALS serves clients directly across graduation, sangjit, akad, corporate events, and documentary production. LYX17th and LYXSouls are specialist celebration brands, each operating through their own social channels and media-led audience communities.
LXG Indonesia
The umbrella behind the LYX creative ecosystem. Strategy, brand direction, and shared creative standards across specialist brands and services.
LYX VISUALS
Photography, videography, event documentation, and visual production for personal milestones, cultural celebrations, and corporate stories.
More than one
kind of story.
LYX VISUALS remains open to a wide range of clients and projects, from intimate milestones to professional productions.
Graduation
Portraits, family sessions, campus memories, and graduation films.
Sangjit & Akad
Meaningful family traditions, ceremony documentation, and intimate wedding moments.
Corporate
Company profiles, corporate events, brand stories, and professional documentation.
Documentary
Human stories, processes, communities, and purpose-led visual narratives.
Two brands.
Two worlds of celebration.
These are the focused brands we build, market, and operate through their own Instagram and other social platforms.
SPECIALIST BRAND 01 / BIRTHDAYLYX17th
Birthday Media & Organizer. Inspiration, planning, organizing, photography, and videography for birthdays worth remembering.
Explore LYX17th ↗
SPECIALIST BRAND 02 / WEDDINGLYXSouls
Wedding Media & Organizer. Wedding inspiration, planning, coordination, photography, videography, and storytelling.
Explore LYXSouls ↗We don't just deliver
the celebration.
LYX17th and LYXSouls each operate as media platforms as well as service brands. Their social channels publish inspiration, ideas, trends, guides, and stories that build audience trust and connect people to the right celebration services.
More than an event.
A lasting experience.