BIRTHDAY MEDIA PLATFORM
Instagram @lyx17th ↗LYX17th
Birthday themes, party inspiration, decoration ideas, venue and vendor recommendations, planning tips, trends, and real celebration stories.
LYX MEDIA NETWORK
Every celebration
has a story before it.
LYX17th and LYXSouls are not only service brands. Each one runs as a media platform with its own audience, editorial voice, and social channels.
01 — MEDIA STRATEGY
Build the audience.
Earn the trust.
Both brands publish content independently through their own Instagram, TikTok, and other social channels. Their media role is to help people discover ideas, understand the planning process, explore trends, and find inspiration. That audience relationship creates a natural path toward their event planning, organizing, and visual services.
WEDDING MEDIA PLATFORM
Instagram @lyxsouls ↗LYXSouls
Wedding inspiration, planning education, styling ideas, venue and vendor perspectives, trends, and stories that help couples shape their day.
02 — THE CONTENT ENGINE
Editorial that connects
inspiration to action.
Ideas & Trends
Visual references, themes, celebration trends, and creative concepts to spark possibilities.
Planning Guides
Checklists, timelines, budget considerations, venue insights, and useful planning tips.
Real Stories
Celebration recaps, behind-the-scenes content, collaborator features, and audience stories.