LXG Indonesia
Company umbrella, brand stewardship, shared direction, and long-term development of the creative ecosystem.
THE PARENT COMPANY
LXG Indonesia.
A house for stories.
LXG Indonesia brings together specialist creative brands and visual services under one connected company, with a shared belief in meaningful experiences and lasting storytelling.
01 — THE UMBRELLA
One parent company.
Distinct creative brands.
LXG Indonesia is the umbrella company. LYX VISUALS is its direct visual production and documentation brand, serving a broad range of private, cultural, and corporate projects. LYX17th and LYXSouls are specialist media and event organizer brands focused on birthday and wedding celebrations.
The brands share creative standards and operational foundations while maintaining distinct positioning, visual identities, content strategies, and customer journeys.
02 — BRAND ARCHITECTURE
LYX VISUALS
Open-category photography, videography, event documentation, and documentary / corporate visual production.
LYX17th & LYXSouls
Birthday and wedding media platforms combined with event planning, organizing, and visual documentation.
EXPLORE THE ECOSYSTEM